Designer John Pan, a European ambassador of the campaign for Intellectual Property against fake, in collaboration with EUIPO (European Union Intellectual Property Office), the EU initiative Ideas Powered, the ACME (Spanish Fashion Creators Association) and the ANDEMA (the Spanish Association for the Defence of Trademarks) threw a highly original fasjion show launching his new Eyewear collection with a purpose at Madrid Fashion Week, National Archaeological Museum of Spain, 7 September 2023. During the event, John Pan exhibited his new JP John Pan Eyewear Collection and the outfits/shirts he especially designed for EUIPO worn by the models. Shirts carrying original messages against copies in the fashion world such as:

-Don’t fake it, make it
-Original is chic
-Intellectual property=future
-Fake kills design future
-Don’t steal, wear real
-Be original, not a fake

#FightFake catwalk-campaign with the support of EUIPO (European Union Intellectual Property Office), Ideas Powered, ACME (Spanish Fashion Creators Association), ANDEMA
(the Spanish Association for the Defence of Trademarks) and JP Eyewear against counterfeit and piracy.