Designer John Pan, a European ambassador of the campaign for Intellectual Property against fake, in collaboration with EUIPO (European Union Intellectual Property Office) and Ideas Powered, took part in Sofia’s Fashion Week at Marinela Hotel, 29th March 2024. During the event, John Pan exhibited his latest JP John Pan Eyewear Collection and the outfits/shirts he especially designed for EUIPO worn by the models. Shirts carrying original messages against copies in the fashion world such as:

–  Don’t fake it, make it
– Original is chic
– Intellectual property=future
– Fake kills design future
– Don’t steal, wear real
– Be original, not a fake

#FightFake catwalk-campaign with the support of EUIPO (European Union Intellectual Property Office), Ideas Powered and JP Eyewear against counterfeit and piracy.